ZzzQuil: A Single-Medium Campaign

As someone who has personally struggled with falling and staying asleep, I understood firsthand the frustration and toll that sleepless nights can take. This insight became the foundation for tackling a broader business problem: despite ZzzQuil being a trusted over-the-counter sleep aid, many people still view sleep as a nightly battle, and they often hesitate to seek help. Our challenge was to reposition ZzzQuil not just as a product, but as a simple, comforting solution—something that could make sleep feel easy again.